Social Media Crisis Communication Lessons Learned from Indiana State Fair...
Social Media Crisis Communication Lessons Learned from Indiana State Fair Stage Collapse At least 4 people died and 40 people were injured when a stage collapsed at the Indiana State Fair before a...
View ArticleCrisis Communications Needs Social Media to Be First, Be Right, Be Credible
Crisis Communications Needs Social Media to Be First, Be Right, Be Credible Crisis communications has one overriding mantra, one foundational principle that drives every emergency they respond to: “Be...
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CelebBoutique Shredded by a Lack of Curiosity and General Awareness
CelebBoutique Shredded by a Lack of Curiosity and General Awareness CelebBoutique, the British clothing website, may have committed the foul-up of all foul-ups: After being hammered for just a few...
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How the FDA Lost Our Trust During the Meningitis Outbreak
How the FDA Lost Our Trust During the Meningitis Outbreak In the face of the meningitis outbreak, which was caused by tainted drugs, the Food and Drug Administration (FDA) should be leading the crisis...
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What We Can Learn About Social Media Marketing from The Onion
What We Can Learn About Social Media Marketing from The Onion It was a rather shocking tweet. Someone who was in charge of The Onion’s Twitter account basically called 9-year-old actress and Oscar...
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Lawyers Need to Cooperate with Marketing, or Get Out of the Way
Lawyers Need to Cooperate with Marketing, or Get Out of the Way It’s the customer every brand dreams of: the superfan who spends their own time, money, and energy evangelizing a product to all their...
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Five Things Miley Cyrus’ Tongue Can Teach Us About Business
Five Things Miley Cyrus’ Tongue Can Teach Us About BusinessMy friend Casey jokingly challenged me to write this post: After Miley’s R-rated performance at the MTV Video Music Awards (VMAs), including...
View ArticleHome Depot Learns Important Lesson on Social Media Outsourcing
Home Depot Learns Important Lesson on Social Media OutsourcingHome Depot learned a painful lesson on outsourcing this past Saturday, after an employee of a social media agency tweeted a racist comment...
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Screw the Long-Term Strategy! Smart Content Marketing is Agile
Screw the Long-Term Strategy! Smart Content Marketing is Agile There’s an old story about an architect who was hired to design an entire campus of buildings surrounding a large empty quad. When the...
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Six Crisis Communication Lessons to Running Your Business During an Emergency
Six Crisis Communication Lessons to Running Your Business During an Emergency Ten years ago, when I was in crisis communication for the Indiana State Department of Health, part of my job was to create...
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